2/12/10

Saving the Poles

Polar Explorer Eric Larsen is on a mission to show the world the effects of Global Warming. He's has embarked on a Save the Poles Expedition and will visit the North Pole, South Pole and the Summit of Mt. Everest within 365-days.

Larsen's purpose is to document the effects of global warming in some of the world's coldest places and tell the story of how our actions are affecting the planet.

Larsen just completed the South Pole journey - with the help of a Suunto Compass, the MC-2 - and has posted video on the adventure.


Check out the video here.


And his website here.

2/9/10

Jenny Fletcher Goes Pro with Suunto

Supermodel turned triathlete Jenny Fletcher has signed with Suunto to help her compete in her first professional triathlon season. Her first race is next month in Florida at the Miami International Triathlon.

Fletcher is currently in Australia training for the upcoming season. Her manager Jim Garfield says Suunto is helping her take the next step. “Suunto provides a very accurate measure of effort and ultimately results,” says Garfield. “When you perform at the elite level you want to have the best tools at your disposal because the difference between first and tenth can be a matter of seconds and anything that helps your performance becomes a tool of your trade.” Fletcher uses the t6c wristop heart rate monitor with speed and distance PODs for running and cycling to help her train and compete.

Fletcher started a modeling career at age 15 when she was discovered by an international agency. She was soon traveling the world alone and balancing the fast-paced lifestyle with being a teenager. During that time Fletcher was also living out another dream – being a world class athlete. She spent summers with the Canadian National team and at 16 competed in the World Championships for the modern pentathlon.

Fletcher has now found a formidable replacement and new love – the triathlon.

“I’m at this new place in life,” says Fletcher, “I’ve had this incredible career in modeling and great results in sports – the latest being triathlons. Now I’m ready to take it to a whole new level.”

2/5/10

Suunto Rocks for Charity

Suunto teamed up with the Love Hope Strength Foundation (LHS) and other outdoor brands to bring Big Head Todd and the Monsters to this year's Outdoor Retailer Winter Market in Salt Lake City. In addition to the show, one lucky winner took home a Suunto-customized Epiphone guitar.




Suunto North America's Matt Kaplan with
Big Head Todd and the Monsters


Winter Market attendees who made a donation of $15 dollars or more to LHS got a ticket (worth $25) to see Big Head Todd and the Monsters play at the The Depot, an SLC hotspot. Before the show, the guys from the band came out to meet fans and encourage donations to the international charity, whose mission is to fight cancer through the power of music. Fans who went to the show said it was a lot of fun, and that Big Head Todd and the Monsters continue to put on fantastic live performances.

As part of the LHS fundraiser, guitar-maker Epiphone created customized axes for each sponsor. Market attendees entered to win the customized guitars by dropping their business card and a donation to LHS in the guitar case, then claimed their prize at the concert. Steve Nahomiak of United Knitting took home the coveted Suunto guitar. Check out the incredible detail on the Suunto guitar, which recreates a watch face on the guitar body.






Epiphone's customized Suunto Guitar

Winner Steve Nahomiak holds his prize

All in all, a great weekend for Suunto, and an even better weekend for the Love Hope Strength Foundation, which raised a lot of money to fight cancer around the world.